Free Constant Contact Alternative
18 Oct
It is imperative for churches to stay connected with their congregations. I’ve worked with many pastors and secretaries who simply use a static block of email addresses to communicate with their constituents. The problem is that data quickly changes and becomes irrelevant before the list owner knows it. Plus, when you send one email to hundreds of people, that’s what we call on the Interwebz, SPAMMING.
If a recipient does not have the option to unsubscribe from a list, it’s spam. For years, Constant Contact has been the go-to newsletter and communications portal for many ministries and churches. It certainly is a great service, but the monthly cost deters many smaller churches from signing up. Now, there is an awesome solution that is free and meets the needs of a small to medium size church. It’s called MailChimp.
MailChimp has just reorganized and is now offering free accounts up to 1,000 subscribers and 6,000 sent emails per month. They have tools to easily embed a sign-up form into your website so you can start capturing your visitor’s data. You can also import subscribers on the backend and segment your lists into smaller groups. Email the entire subscriber list or just a small group, it’s all determined by your specific need set.
MailChimp also gives you an analytical look into your subscriber’s behavior. They tell you how many people actually opened and read your email with more intricate data attached as well. With their social feature set, you can easily integrate your newsletters into your subscriber’s social experience. I love the fact that you can design your own custom HTML templates or select from dozens of pre-design template for your email campaigns. It’s free, so go give it a shot!









