Church Marketing – Good or Bad?
11 Jan
I’ve been pondering modern media and the church and how intrusive we should allow media to be in our operations. Lately in our fair town, I’ve seen a church build a helicopter – The Jesus Medic Flight or something of that sort. I’ve also seen church billboards plastered with “Would Jesus Wear Jeans To Church?” and a girl wearing 3D glasses eating popcorn with blown away expression and a messed up hairdo to prove her excitement. Then we come to the annual Christian fest downtown where every church’s band plays contemporary songs and boast fancy light displays on different stages, while not one person is reached with the Gospel.
It seems as though everywhere I look these days, the church is trying to compete visually with each other and the secular society. I’m all for having a nice identity and presenting ourselves in a proper manner to the community, but I do have a problem when the media becomes the message. It also is an issue when the ambiance becomes the apex of the congregation’s visit rather than the presence and the Word of God.
One of the largest churches in the New Testament was the church in Jerusalem. Scholars tell us that the total congregation measured upwards of 80,000 people. By today’s standards, this would be a mega-church, even though they had no formal cathedral or church building. There are those who say we cannot compare today’s church with the New Testament church since we are over 2000 years removed. I beg to differ. We might have a different cultural society than Paul or James ever dealt with, but the principles of their operation still maintain.
For the Jerusalem church, the Gospel was foremost. The pure power and Word of God was the driving force behind this enormous church growth. One miracle was all it took and the word of the Gospel was spread like wildfire. Paul was said to have turned the world upside down. He did not have Twitter, Facebook, fancy lights, or even a business card with a cool logo. His transportation and communication methods certainly were archaic compared to today’s conveniences, but he affected his world with the Message of the Gospel. (more…)




