Website Content Transgressions
27 Dec
Here are a couple of my pet-peeves when viewing a website:
Under Construction
I don’t know a soul that enjoys driving through construction on the highway, so why are labeling your website as a construction zone? You see the big picture vision for your website, your viewers only see what you post. If you have an idea for a certain page, but haven’t developed the content yet, no one will ever know your intentions if the page doesn’t exist. It fairs much better for your website if you have the skeleton structure of information rather than an empty shell of your future vision tagged by “Under Construction” and maybe a cheesy animation image. The rule-of-thumb here is if you don’t have anything to deliver content-wise, do not create a page as a placeholder.
There are some things “Under Construction” communicates to your audience:
- Disorganization
- Lack of Professionalism
- Inexperience
- Lack of vision
- Lack of follow-through
- Laziness
I would rather see a website with minimal pages that have relevant content, than see a huge page structure with no content meat. Is your website a ghost-town with undeveloped content areas? If so, get rid of the slack and focus on a few pages that communicate effectively to your audience. Chances are if your audience sees “Under Construction” they won’t be returning anytime soon. (more…)










