I’m sure you’ve seen this icon somewhere in your internet surfing. You definitely have seen it while suring MisterNifty.com. It is the first thing you see on our home page. Many people are confused as to what RSS does. I hope this short explanation will give you the courage to dive in to RSS feeds and learn how to use them for your personal productivity and your church evangelism efforts.
RSS simply means “Rich Site Summary” or “Real Simple Syndication” for the common man. Simple huh? You’ve heard radio/tv shows are syndicated which means they are broadcast to a number of markets across the country and around the world from one home station/base. Your church can be syndicated too for free. Wouldn’t you like to get your message out to hundreds and thousands every time you posted something on your website? Wouldn’t it be great that every time you posted a sermon online, people get notified without ever visiting your website. Here’s how RSS feeds work.
1. Your website creates an file with all of the data from your website. It is called your RSS feed. Whenever you add something new, it adds it to the file.
2. Visitors using your site have what is called a WEB FEED AGGREGATOR. This sounds horribly complex, but it really isn’t. It’s just a program or web application that reads these feed files from websites. Visitors can subscribe to your site feed through their aggregator. Instead of visiting a dozen favorite sites per day, all the up-to-date information is piped into their aggregator, and they read it all under one roof.
3. Whenever you post something new on your website, it automatically updates on the aggregators that are subscribed to your feed. What this means, is you don’t just have a casual crowd coming to your website on a casual basis. You have a solid audience you can speak to with minimal effort. With a few clicks, you are able to speak your message whether audio/text/video to everyone following your site.
So, how do you use RSS on your site? It’s easy. There are two main ways to do it.
1. Integrate a content management site for your website. Usually these CMS softwares have RSS built into them. (i.e. Joomla, Drupal, WordPress, etc.) If you don’t know about CMS software, please read my introduction to dynamic websites and tutorial on installing a CMS through GoDaddy.
2. Create your own RSS feed and then upload it to your web server. This can be difficult for the non-techy person because it involves a bunch of back-end coding. However, there is a nifty solution for non-techy people who have static websites (i.e. built in FrontPage or Dream Weaver). Download the free program ListGarden that is a no-brainer way to create a feed file.
All you do is fill out the forms and hit create. You can even plug in your FTP or uploading information for your web server so that it updates your website whenever you add an entry. It’s a breeze. You can also create a HTML file that displays all of your posts even if people don’t have an aggregator, they can read it online. There are more detailed instructions at the ListGarden site. If you have any questions, feel free to contact me by adding a comment to this post. That way others can read my response.
One last thing, if you have MP3 files of your services, you can link them in your feed items and it will broadcast to all of your subscribers. It’s so nifty and free!
Here is a list of free aggregators you can use to start subscribing to websites!
1. Google Reader – My favorite because it integrates with Gmail. (online)
2. Netvibes – A cool interface that has a widget style page for all your different feeds. (online)
3. Bloglines – Very clean interface that allows you to do a ton of stuff with RSS feeds. (online)
4. NewsGator - Nifty corporate looking aggregator.
5. Check your Microsoft Outlook settings to see if your version accesses feeds. Also you can download Mozilla Thunderbird e-mail client and use it as an e-mail/feed reader.